Microsoft Patent Describes in-Game Advertising Triggered by Boss Fights, Loading Screens, and Cutscenes
12 Articles
12 Articles
Microsoft has patented a new advertising system for free PC and console games. The technology uses natural pauses to display commercials and unlock new ad-free time for players in return. (Continue reading)
Microsoft has begun developing a system in which ads would appear based on specific criteria.
While subscriptions have sprung up like mushrooms in recent years, advertisements are now also making a massive comeback. Whereas Disney+ already showed earlier this weekend that paying for a subscription is no reason to avoid ads, Microsoft seems to be toying with the idea as well.
When we play video games we usually have that pause function that allows us to stop time and do other things like answering a call, the doorbell, the food or going to the bathroom. The user can always voluntarily activate the pause, but there are times that the pause is automatic and mandatory, something The Microsoft entry patents a system that "frozes" the games and takes advantage to add ads like the Mobile Free to Play aparece primero en El …
Microsoft has developed a system that can pause games to display ads. Watching promotional material would grant players a set amount of time to continue playing without further interruption. The information, which states Microsoft is looking for a "good" time for in-game advertising, was published by GRYOnline.pl on September 21, 2026.
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