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McDonald’s turns its menu screens into a new money-making machine
Summary by The Economic Times
4 Articles
4 Articles
The Economic TimesReposted by 
Times of India
Times of IndiaMcDonald’s turns its menu screens into a new money-making machine
McDonalds is testing advertisements from other brands on digital menu screens at select US restaurants, seeking to turn customer wait times into a new revenue stream. The experiment comes as the fast-food giant faces softer US traffic and rising costs, while investors await details on its strategy to revive growth.
·Mumbai, India
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The call of the retail media has also heard McDonald's. Bloomberg reported that the sign from the golden bows is testing the insertion of advertising for other brands on its menu charts L'articolo McDonald's experiments in the U.S. retail media capitalizing its capillary reach comes from Brand News.
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Total News Sources4
Leaning Left0Leaning Right1Center1Last UpdatedBias Distribution50% Center, 50% Right
Bias Distribution
- 50% of the sources are Center, 50% of the sources lean Right
50% Right
C 50%
R 50%
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