Stephanie Roche Speaks Out in Defence of Sydney Sweeney Ad
Athletes say the campaign turns women’s sport into a prop and are posting their own training and competition footage in response.
- Sydney Sweeney's new 'Just Sports' campaign sparked global backlash from athletes, who criticized the Euphoria star's advertisement for sexualizing women's sport rather than celebrating athleticism and competition.
- Critics argue the campaign uses Sweeney's body as a prop rather than showcasing actual athletic skill; while Sweeney stated it was designed to 'put the focus entirely on sports,' athletes contend it reduces women's efforts to spectacle.
- Four-Time Olympic gold medallist Ariarne Titmus called the campaign an 'absolute joke,' while American gymnast Gracie Kramer posted career footage with the words, 'This is what a woman in sports looks like.' The Australian Institute of Sport joined the trend.
- Amid the backlash, Sweeney shared images to Instagram Stories from ESPN's Body Issue, featuring elite athletes Sue Bird and Megan Rapinoe posing nude, though she did not directly address the criticism from athletes.
- Research cited by the Australian Sports Commission found sportswomen received 27 per cent negative comments on Facebook posts compared to nine per cent for sportsmen, illustrating broader patterns of how women athletes face disproportionate scrutiny online.
23 Articles
23 Articles
This week at Pop Up we address the most recent controversy starring the American actress, we talk about the body in popular culture and what politics dress (or strip) the stars.
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Stephanie Roche speaks out in defence of Sydney Sweeney ad
Irish footballer Stephanie Roche has spoken out in defence of actress Sydney Sweeney following the backlash over her latest sports betting campaign. The Anyone But You star recently appeared in an advert for betting company Novig, promoting different sports in a series of provocative scenes in which she appears in underwear and nude. The campaign […]
The commercial featuring actor Sydney Sweeney has created outcry in the sporting world. But why are so many people upset? “But she is completely naked, it is an advertisement created for the male gaze,” says cultural journalist Mina Asp Romefors of Morgonstudion.
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