Instrat Report: More than One Third of Meta's Revenue in Poland Comes From Fraud
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The company Meta — owner of Facebook and Instagram, among others — could earn up to PLN 760 million from the issuance of false advertisements on the network in Poland, according to a report published on Wednesday 16 September by the Instrat Foundation. This is more than 1/3 of the annual revenues of the technology giant on the Polish market.
The scale is unimaginable - Meta's earnings from fake ads broadcast to Polish users are absurdly high.
As much as PLN 760 million annually – according to the Instrat Foundation, Meta's revenue from deceptive advertising in Poland is estimated at PLN 760 million. Fake money-grabbing campaigns account for over a third of the giant's Polish revenue.
The CEO of InPost cited data from a report by the Instrat Foundation, according to which Meta is making huge profits from false advertisements appearing on Facebook and Instagram.
Meta, the owner of Facebook and Instagram, may be reaping a significant portion of its revenue from advertising used by scammers, according to an Instrat report cited by XYZ.pl. Analysts say the scale of the problem in Poland could amount to as much as PLN 760 million annually in revenue related to scam campaigns.
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