Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Sep 15, 2026-

Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.

Bluey and Mattel Expand Partnership in Deal that Includes Barbie, Hot Wheels, and More

Bluey is a cultural phenomenon. It's impossible to understate just how big Bluey, Bingo, and their family have become in millions of households around the world. Bluey is also big business for Disney, and any company that gets involved with it. It's no wonder that Mattel is expanding its Bluey...

Mattel and BBC Studios expand the world of Bluey through global licensing partnership

The partnership will bring Bluey to five of Mattel’s franchises this autumn: Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno.  Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s franchises. … Continue reading → The post Mattel and BBC Studios expand the world of Bluey through global licensing partnership appeared first on Toy World Magazine | The business magazine with…

Bluey expands across 5 Mattel brands

Mattel and BBC Studios are extending Bluey beyond the screen through five established toy and game franchises.