Lowlands Not to Be Missed This Weekend, NPO Fills Seven Channels with Festival Content: 'No Statements About Costs'

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This coming weekend, the NPO will be covering Lowlands in various ways, with a handful of broadcasters and on no fewer than seven different channels, plus diverse social media and online platforms. The question is whether such a sweeping coverage isn't a tad excessive, and why Lowlands is receiving so much more attention than other festivals that sometimes attract much larger numbers of visitors. "We are doing this in a budget-efficient way."