L的OM Unveils Its New Brand Strategy: "Football without Filter"
4 Articles
4 Articles
The Olympique de Marseille reflects on all levels. Sportively, first of all, since it is the heart of the subject. But elsewhere, both at the administration with the move of the head office, than in terms of visual aesthetics and brand image. This began with the revelation of a new logo. This continues, this Monday, with the unveiling of a [...]
While the field does not send him only good news, the OM, after the unveiling of a new logo, the Olympian club crossed a course with a brand platform called "Football without filter". A slogan that sounds like a promise of authenticity, almost a wink to the frowning spirit of a changing room and a turn that never managed to make in the half measure. Behind the formula, a real construction site. According to Sportune, visual identity, digital, th…
On 8 April, the Olympique de Marseille unveiled a new logo, designed internally and far from being unanimous among fans. Six months later, the OM brand received what was missing: a [...]
The essentials – Becoming international by remaining Marseilles. L的OM seeks to strengthen its recognition beyond France, especially in French-speaking Africa, South Asia and North America, by capitalising on its local identity. – A new platform, not a new signature. "Football without a filter" defines the cultural positioning of the club, without replacing the historical "Right to the Goal". The logo and the new blue have been initiated internal…
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