Labour Spends £2.3m of Taxpayers' Money on 'Influencer Marketing'

Revealed: UK Government Pays Influencers £2.4m To Promote Jobs, Benefits and Tax Advice

UK government departments paid at least £2.4 million to social media influencers between July 2024 and July 2026 to promote public services, tax advice, jobs and official schemes, newly released parliamentary figures show. The spending, disclosed in answers to questions from Conservative MPs and first reported on The Politics At Sam And Anne's podcast, has sparked a political row over how ministers use online creators. Ministers and officials de…

More than £2m spent by government on social media influencers since July 2024

Departments are using influencers alongside campaigns in traditional media such as TV and newspapers.

Labour spends £2.3m of taxpayers' money on 'influencer marketing'

Official figures have revealed that 11 Whitehall departments and major public bodies have between them paid out £2.3m to online 'content creators' and agencies since the election.

Why ministers paid £2m to influencers

Sam Coates and Anne McElvoy look at how political communication has changed – from Keir Starmer’s government paying influencers to promote its message, to Andy Burnham putting himself f…