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Juul Gets OK to Sell Updated Vaping Device with Age-Gating Technology
The device includes optional age verification and comes after the FDA reviewed tens of thousands of pages of scientific evidence.
On Friday, the Food and Drug Administration authorized the JUUL2 System, determining the product is "appropriate for the protection of public health." The decision allows Juul Labs to sell the new device featuring tobacco- and menthol-flavored pods.
Designed with innovative technology, the device includes an optional age-verification system requiring an online app to unlock it, addressing underage access concerns while providing adults a tool for switching from combustible cigarettes.
Company studies reviewed by the FDA show that between 20% to 50% of smokers who used Juul products were able to stop smoking at the end of six weeks; more than 2 million adults have previously switched using the original system.
Juul Labs Chairman and CEO K.C. Crosthwaite said the authorization is a "win for American innovation." The company plans to build on this platform with future filings for 5% nicotine products and flavors targeting adult consumers.
Amid a market where teen vaping has recently declined, Juul currently trails Vuse, the top-selling e-cigarette brand owned by Reynolds American, following the company's payment of roughly $3 billion to settle lawsuits over past teen use.