Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers
The ad jokes that AI data centers waste millions of gallons of water a day and invites fans to donate urine as a coolant.
- On Tuesday, former NFL player Jason Kelce appeared in a new Liquid Death and Garage Beer music video titled "We Want Your Pee," addressing AI data centers' massive daily water consumption through satirical humor.
- Public backlash against AI data centers has grown as companies build facilities nationwide; a recent Gallup poll found 7 out of 10 Americans oppose their construction in local communities over water and energy concerns.
- Kelce sings alongside Liquid Death's mascot Murder Man about cooling servers with human urine, while fans can purchase a limited-edition $18 Data Center Coolant Collector, a 16-ounce resealable Mason jar.
- Companies increasingly leverage 'AI anxiety' in marketing; Polaroid and Heineken previously ran campaigns tapping into public backlash against artificial intelligence, signaling a broader trend of brands addressing consumer concerns.
- Garage Beer CEO Andy Sauer stated the partnership aims to "bring both brands' personalities together" through irreverent humor, helping indie beverage companies stand out in a crowded marketplace amid record-low alcohol consumption.
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20 Articles
Jason Kelce and Liquid Death Want You to Mail Your Pee to AI Data Centers
Jason Kelce, Garage Beer, and Liquid Death have teamed up to ask you to mail your pee to data centers.A new ad for Garage Beer and Liquid Death has been released, in which Jason Kelce informs you that, once you pee out any of the aforementioned products, you can bottle it up and send it to AI data centers to keep them cool. To help make that more convenient, the two companies have released a Mason jar-esque cup for you to fill with pee (or drink…
Jason Kelce's new beer ad proposes using pee to cool AI data centers
Jason Kelce stars in a satirical new ad campaign for Garage Beer and Liquid Death that proposes using pee to cool data centers. The commercial stokes mounting public backlash against the impacts of the facilities.
AI Data Centers Are Pissing Everyone off—So Jason Kelce Wants To Take the Piss
Every now and again, I think about the time in 2018 I split a near-$100 cab from New Jersey to Philadelphia to watch the Philadelphia Eagles’ parade to celebrate their first-ever Super Bowl victory—and, particularly, to see the team’s longtime center Jason Kelce scream into a microphone while dressed as a mummer. “Everybody wonders why we’re so mean, everybody wonders why the Philadelphia Eagles aren’t the nicest fans,” he bellowed. “If I don’t …
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