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India Wanted Red Flags on Chip Packets and Soda. Big Food Fought Back
Industry executives argued the labels would confuse consumers, while regulators proposed a black-and-white nutrition table after backing away from color warnings.
India's food-safety regulator, the Food Safety and Standards Authority of India , abandoned its push for front-of-pack warning labels after a tense March meeting with industry executives who argued the labels were confusing and ineffective.
Lobbying by interest groups has "almost paralysed" regulators from enacting tougher standards, according to Simone Pettigrew, head of food policy at the George Institute for Global Health. Executives dismissed interpretive labels as "very simplistic" and unnecessary.
Social media influencer Revant Himatsingka and other activists campaign against processed foods, highlighting that products sold in India often contain higher sugar or salt levels than versions found in Britain or Australia.
India's Supreme Court is scrutinizing the FSSAI's decision after a petition by public health activists. Judges rebuked the regulator, stating "the world should know that India is very much concerned about the overall health of its citizens."
Projections from the Lancet suggest 450 million Indians could be obese or overweight by 2050, while nearly 80 per cent of India's $100 billion packaged food market remains high in fat, sugar, or salt.