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How to Handle Black Friday & Peak Traffic Spikes with a CDP - Insider One
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How to Handle Black Friday & Peak Traffic Spikes with a CDP - Insider One
Summary Black Friday campaigns are usually locked weeks in advance, segments built, offers written, sends scheduled. The systems underneath them are a different question. As traffic multiplies, the customer data platform (CDP), the system that unifies customer profiles across channels, has to keep capturing behavior, updating profiles, and activating audiences at peak volume. The stakes […]
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