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How has social media transformed cooking?

  • One in five Americans prefer cooking advice from a food-fluencer over their mom, who is trusted by 18%.
  • Only 33% of Americans believe their mom's recipes are as good as cooking advice found on social media.
  • Nearly half of Americans think social media has helped younger generations learn to cook more than traditional recipes have, at 47%.
  • About 71% of Americans say cooking videos on social media inspired them to try new foods, with 51% actually trying new foods after videos went viral.
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How has social media transformed cooking?

One in five Americans would sooner take cooking advice from a “food-fluencer” than from their own mom (18%), according to new research. A survey of 2,000 adults found that for many, social media is overtaking traditional ways of learning to…

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KULR-TV broke the news in Billings, United States on Tuesday, August 25, 2026.
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