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Healthier Halloween? Hershey Expanding Savory Trick-or-Treat Snack Line
Hershey is expanding Halloween offerings with salty snacks and zero-sugar products as early-season sales of snack-size sweets rose in double digits.
- Hershey expanded its Halloween trick-or-treat lineup to include salty snacks like SkinnyPop, Pirate's Booty, and LesserEvil, responding to health-conscious consumers seeking alternatives to traditional sweets ahead of October 31.
- Hershey's 'Unwrapping Halloween' report, created with Morning Consult, highlights how GLP-1 weight-loss drugs and health-conscious consumers are reshaping seasonal snacking habits, prompting candy makers to expand beyond traditional sweets.
- Dan Mohnshine, Hershey's vice president for demand creation, strategy and innovation, said artificial intelligence accelerated development by removing "about three months" from the typical timeline, expanding the innovation pipeline 75% over nine months.
- Preparing for the growing 'trunk-or-treat' trend, the company is readying small, individually wrapped pieces, which Mohnshine said are "the key to remaining relevant" for families gathering to exchange treats.
- Despite the health-driven shift, chocolate remains the preferred Halloween snack, though Hershey's Zero Sugar business grew around 4.3 times from 2020 through 2025 as consumers increasingly seek sugar-free alternatives.
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18 Articles
18 Articles
Hershey goes beyond confectionery with biggest ever Halloween push
Hershey unveils its biggest Halloween range yet, combining seasonal confectionery, savoury snacks and better-for-you options as it looks to capitalise on growing demand for novelty, collectability and cross-category snacking during key seasonal occasions.
Coverage Details
Total News Sources18
Leaning Left1Leaning Right0Center17Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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