Who Wins and Loses From the Remedies to Google's ad Tech Monopoly

Tech watchdogs cry foul as Google’s adtech monopoly left intact by judge: ‘Embarrassing capitulation’

US District Judge Leonie Brinkema’s 106-page decision ordered Google to share more data about its ad auctions with publishers and appoint an independent antitrust monitor to police its business practices, among other changes. The order was unsealed roughly two weeks after Brinkema said she would not order a forced breakup of Google’s ad empire.

SCIENCE & TECH: Tech watchdogs fume as Google adtech monopoly left intact by judge

Tech watchdogs cried foul this week after a federal judge unsealed a ruling that left Google’s digital advertising monopoly largely untouched – with one group blasting the remedies as an “embarrassing capitulation” that won’t help news publishers and advertisers. US District Judge Leonie Brinkema’s 106-page decision ordered Google to share more data about its ad auctions with publishers and appoint an independent antitrust monitor to police its …

For years, the government tried to prove Google should be broken up. There's finally a verdict.

Throughout the Biden administration, Google was locked in two antitrust cases — one over its search engine dominance and another for its digital advertising business. For remedies, Google was at risk of divesting some of its most prized products, including Chrome and Google Ads. However, a new decision will let Google keep its toys in the end.To understand the scope of this story, we have to go back to October 2020 when the first complaint was f…

Here's How Google Advertising Antitrust Ruling Could Play Out

Google stock edged up on Thursday after the federal judge unsealed a detailed remedies decision in an advertising antitrust case.

Who wins and loses from the remedies to Google's ad tech monopoly

It’s been 17 months of speculation over who wins and loses from the attempt to fix Google’s monopoly over online advertising. The remedies are finally here so here’s hoping this is the last word on it. The final rundown on who stands to win and lose. Winners Google: It still owns its ad exchange (AdX) and its ad server (DfP). It does not have to sell the former nor does it have to open-source the auction logic contained in the latter. And on nea…

Google Ad-Tech Ruling: No Breakup, But AdX Must Open Up

Google will keep its ad-tech business intact for now, but a US court has ordered major changes to AdX and DFP designed to make digital advertising markets more open to rivals and publishers. #businessmoney, #marketing, #technology, #google, #adtech, #digitaladvertising, #antitrust, #googleadx, #prebid, #onlineadvertising, #flyingeze