BUSINESS BRIEFS: Holiday to Be Rebranded
The rebrand brings together 1.5 million specialists and AI agents as Vertage shifts customers to one platform for work outcomes.
- HeadFirst Global is rebranding to Vertage, uniting 11 businesses under a single work orchestration platform. Group CEO Edzard Overbeek announced the consolidation of the $10 billion group to streamline operations across enterprise customers.
- The $650 billion workforce solutions industry is shifting toward speed and real-time consumer experiences. Vertage addresses these demands using 50 years of expertise and a foundation built from the 2024 integration of Impellam Group and HeadFirst Group.
- Vertage starts with 1.5 million specialists and delivery across 80 countries, generating more than $10 billion in gross invoice value from multi-sector enterprise customers and governments.
- The group's 11 operating brands, including Comensura, Lorien, and Guidant Global, will retire in Q1 2027. Existing contracts and day-to-day points of contact remain unchanged during the transition.
- Vertage is building one engine for work outcomes, bringing together specialist talent, AI, and data to match the right specialist to enterprise needs. "It's a new way to build advantage," Edzard Overbeek, Group Chief Executive Officer, said.
18 Articles
18 Articles
Financial Post
HeadFirst Global Becomes Vertage, Uniting 11 Businesses in a Single Work Orchestration Platform
HeadFirst Global, a €10 billion group comprised of Impellam and HeadFirst Group, unites 11 businesses under Vertage, a single name, platform, and operating model Platform will curate the right mix of expert talent and AI agents to deliver work outcomes for enterprise customers across Americas, the UK and Europe, and Asia Pacific Operating brands retire […]
HeadFirst Global, a group with a turnover of 10 billion euros consisting of Impellam and HeadFirst Group, brings together 11 companies under the name Vertage, with one name, one platform, and one business model. The platform ensures the right combination of expert personnel and AI agents to deliver work results for business clients in North
LONDON--(BUSINESS WIRE)--sep. 24, 2026-
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