Fear of Fines and Lawsuits: Entrepreneurs Left in the Dark About New Anti-Greenwashing Rules
7 Articles
7 Articles
Experts and industry associations are struggling with the new European rules against greenwashing, according to a survey by BNR. As of September 27, terms such as ‘sustainable’, ‘green’, and ‘environmentally friendly’ may only be used if they are well-substantiated. The new Empco legislation is intended to better protect consumers, but according to sustainability claims expert Jellien Roelofs, it is also causing a great deal of confusion. ‘I thi…
No more environmental claims without supporting evidence. The European antigreenwashing directive arrives in a few days, hoping to make the best use of true ecological approaches.
Roma, 24 set. . "Green" , "ecological" , "friend of the environment" , "climate friendly": from 27 September, expressions of this type can no longer be used generically in commercial communication if the company is unable to demonstrate the environmental excellence to which they refer. And it will no longer be possible to present a product as "carbon neutral" on the basis of the compensation [...]
As of 27 September, supermarkets will have to accredit every green word, under the new EU regulations against greenwashing. Read more New EU regulations will ban words like ‘green’ without certification in News.es.
Strict new EU rules on environmental claims on supermarket products come into force on 27 September. Supermarket consumers will start to see changes in the way products present their
Changes to packaging and the way in which environmental claims are advertised will begin to be seen by consumers on supermarket shelves. From September 27, companies will have to comply with stricter requirements for the use of sustainability messages, with the aim of curbing so-called “greenwashing”. This […] The post No more “greenwashing” in packaging: What’s changing in supermarkets from September 27 appeared first on iEidiseis.
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