Callaway Ends Good Good Relationship, Donates to Organizations that Prevent Violence Against Women
Callaway will donate $1 million to groups preventing violence against women after ending its relationship with Good Good over the deleted ad.
- On Thursday, Callaway Golf announced it has ended its partnership with Good Good effective immediately, committing $1 million to organizations preventing violence against women.
- Backlash erupted after Good Good posted an advertisement showing a male golfer shoulder-checking a female to the ground reaching for a driver, prompting the company to delete the video.
- Co-Founder Garrett Clark released an 8-minute apology video Wednesday evening, while CEO Matt Kendrick posted on LinkedIn that he 'owned the mistake' regarding the concept.
- PGA Tour CEO Brian Rolapp described Good Good's status as title sponsor for the Good Good Championship as 'fluid,' and the premiere of Big Break X Good Good has been postponed.
- Despite the controversy, the brand maintains its commitment to Good Good Girls, an initiative designed to promote women in golf, though Clark acknowledged the ad conflicted with those inclusion efforts.
17 Articles
17 Articles
Callaway breaks with golf media company Good Good after blowback to controversial ad
Golf equipment maker Callaway is severing ties with Good Good after the influential internet golf company’s controversial advertisement that featured one of Good Good’s co-founders pushing over a female member of their team.
Callaway Ends Good Good Relationship, Donates to Organizations that Prevent Violence Against Women
Callaway Golf has severed its relationship with Good Good amid backlash to an ad that showed a male shoulder checking a female to the ground as she reaches for a driver in his golf bag.
YouTube golfer Grant Horvat is selling kids golf clubs with an alarmingly high price tag
Well, it's official: August 2026 will be remembered as the month that drama in the YouTube golf space hit its peak.Good Good golf, the popular apparel brand and YouTube channel with more than 2 million followers, has taken an immense amount of criticism over its recent ad promoting a collaboration on a driver with Callaway in which Good Good co-founder Garrett Clark shoves a female member of the brand to the ground.While Good Good continues to t…
Good Good and Callaway made a mistake. Now they’re making amends
Good Good and Callaway have been in damage-control mode. We asked three crisis-communications experts to assess the brands’ tactics. The post Good Good and Callaway made a mistake. Now they’re making amends appeared first on Golf.
Good Good Co-Founder Garrett Clark Releases Lengthy Apology On Controversial Ad, Says The Good Good Girls Are Receiving Death Threats
Good Good co-founder Garrett Clark released a lengthy statement on the controversial Callaway ad that saw him shove a woman to the ground. The ad has resulted in significant backlash against both companies. Clark, the co-founder of the golf content and apparel brand Good Good Golf, posted a lengthy video statement addressing the now-deleted ad […] The post Good Good Co-Founder Garrett Clark Releases Lengthy Apology On Controversial Ad, Says The …
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