Apple to Launch Next iPhone on September 9 in First Major Event Under New CEO Ternus
Apple is expected to unveil the iPhone 18 Pro lineup and a foldable model, with new Apple Watch versions and software launch dates.
- Apple officially scheduled its annual fall launch event for Wednesday, September 9, 2026, at the Apple Park campus in Cupertino, California. The event, titled "Surprise and shine," marks the first major product showcase under new CEO John Ternus.
- CEO John Ternus will officially assume his role from current Apple CEO Tim Cook on September 1, eight days before the keynote. This transition marks a leadership shift for the Cupertino-based company.
- Expected announcements include the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone, potentially named the iPhone Ultra. The company also plans to reveal the Apple Watch Series 12 and Apple Watch Ultra 4.
- Livestreamed from the Steve Jobs Theater, the presentation kicks off at 10 a.m. Pacific Time. Global audiences can watch on Apple's website, YouTube, or via the Apple TV app.
- Beyond new hardware, Apple will announce launch dates for iOS 27 and macOS Golden Gate. Rumored refreshes include the HomePod mini and Apple TV 4K.
47 Articles
47 Articles
Apple announces September iPhone launch event: 'Surprise and shine'
Apple has finally announced the date, time, and tagline for its annual iPhone launch event. The company said today that the "Surprise and shine" event will take place on Sept. 9 at 10 a.m. PT, and viewers will be able to watch the keynote live on YouTube, the Apple website, and Apple TV. At the event, Apple is widely expected to release the new iPhone 18 lineup, as well as a foldable smartphone, rumored to be called the iPhone Ultra.As with past…
Apple has just announced its main annual event for 9 September. This year, the theme is "Surprise and Shine." The company's expectation is that it will announce its new iPhones. The event will take place at the company's headquarters in Cupertino, California. In English, the invitation comes as "Surprise and Shine." Yesterday, the company announced M6, its new Mac computer chip and the company's first made with 2 nanometer (nm) technology. The p…
Apple will host a launch event at its headquarters in Cupertino, California, on September 9, where it is expected to present its first folding phone, CNBC reported. Invitations sent to the media include the slogan "Surprise and Shine" and an illuminated Apple logo. The event starts at 10:00 a.m., Pacific Time (11:00 a.m. from Mexico). Analysts expect the company to present new iPhones and Apple Watch at the event, including its first folding pho…
Your iPhone could look VERY outdated within weeks, as Apple confirms date of its next major launch event
Apple will hold its next launch event on September 9, 2027.The annual September showcase takes place in the Steve Jobs Theatre, a purpose-built venue named after the late co-founder, located on the grounds of Apple's spaceship-like headquarters in California. Apple typically uses this event to unveil its next iPhone, AirPods, and Apple Watch.Invitations to the event have been sent out to the media with the tagline Surprise and Shine.So, expect t…
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