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From Best Buy to Wesfarmers: Finding your retail media X Factor

Summary by Mumbrella
In this session from Mumbrella’s REmade 2026, Commerce Media Works founder Colin Lewis sits down with Wesfarmers chief retail media officer Keith Bryan to unpack the “X factors” behind building a successful retail media network.Drawing on his experience building Best Buy’s advertising business, Bryan identifies integration, media and the increasingly fragmented world of commerce as […]

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From Best Buy to Wesfarmers: Finding your retail media X Factor

In this session from Mumbrella’s REmade 2026, Commerce Media Works founder Colin Lewis sits down with Wesfarmers chief retail media officer Keith Bryan to unpack the “X factors” behind building a successful retail media network.Drawing on his experience building Best Buy’s advertising business, Bryan identifies integration, media and the increasingly fragmented world of commerce as […]

·Chippendale, Australia
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Mumbrella broke the news in Chippendale, Australia on Wednesday, September 30, 2026.
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