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French brand Lacoste fired CEO ahead of Paris runway show: Reutres

Summary by euronext.com
French tennis and lifestyle brand Lacoste quietly fired its CEO, Eric ​Vallat, shortly before the brand's latest ‌Paris fashion show at the end of last week, three sources familiar with the ​matter told Reuters. Vallat, who previously ran ​high-end spirits maker Remy Cointreau, was ⁠named CEO in June 2025 as ​part of Lacoste's "premiumisation" push to move the ​brand upmarket and reduce low-margin wholesale.

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Lacoste CEO Eric Vallat ousted, Guibert to return - report By Investing.com

Lacoste CEO Eric Vallat ousted, Guibert to return

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ReutersReuters
+2 Reposted by 2 other sources
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French brand Lacoste fired CEO ahead of Paris runway show, sources say

French tennis and lifestyle brand Lacoste quietly fired Eric ​Vallat.

·London, United Kingdom
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Sources Reveal Truth Behind French Brand Lacoste CEO Getting Fired Ahead Of Paris Runway Show

In a major update, French luxury lifestyle brand Lacoste quietly dismissed Chief Executive Éric Vallat just days before its latest runway show in Paris.

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Lacoste CEO dismissed ahead of Paris Fashion Week show

French luxury lifestyle brand Lacoste dismissed Chief Executive Éric Vallat shortly before its Paris Fashion Week runway show last week.

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Global Banking & Finance ReviewGlobal Banking & Finance Review

Lacoste Fires CEO Eric Vallat Days Before Paris Fashion Show

French brand Lacoste dismissed CEO Eric Vallat just before its Paris show. Thierry Guibert resumes CEO role as part of ongoing brand strategy.

·London, United Kingdom
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Reuters broke the news in London, United Kingdom on Wednesday, October 7, 2026.
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