Finance Minister Nirmala Sitharaman Urges PSBs to Sharpen Youth Outreach, Build Ahead of Demand

Make banking cool: Sitharaman wants state-run banks to crack the Gen Z code

Nirmala Sitharaman asked public sector banks to reach young Indians earlier with simpler, personalised services and a proposed Banking for Youth campaign. The push aims to narrow the appeal gap with private lenders while building lifelong banking relationships and stronger financial awareness.

Finance Minister Nirmala Sitharaman urges PSBs to sharpen youth outreach, build ahead of demand

Finance Minister Nirmala Sitharaman urged public sector banks to attract young customers. She suggested a focused 'Banking for Youth' campaign starting October 2. Banks must also improve priority sector lending quality and reach. Credit for farmers and MSMEs remains a government priority. Financing strategies must adapt to local agricultural conditions.

Nirmala Sitharaman says youth don’t find public sector banks ‘cool’, offers advice

On the second day of the PSB Confluence gathering, Finance Minister Nirmala Sitharaman said engaging with the youth early is an important responsibility and a significant opportunity for banks.

Reach out to youth for next growth phase, FM tells PSBs

Finance Minister Nirmala Sitharaman urges public sector banks to launch a ‘Banking for Youth’ campaign from October 2, focusing on campus outreach, digital engagement, and tailored financial services for young Indians.

FM tells banks to consider launching a month-long banking outreach campaign for Gen Z on Oct 2

Finance Minister urges banks to launch a month-long outreach for Gen Z, enhancing agricultural finance aligned with Prime Minister’s vision.