Ferrero Is Buying Purely Elizabeth for $850 Million. Its Founder Could Walk Away With $400 Million
4 Articles
4 Articles
Ferrero Is Buying Purely Elizabeth for $850 Million. Its Founder Could Walk Away With $400 Million
Ferrero Group is acquiring the nutritionist’s health food brand in a megadeal that expands the Nutella company’s footprint in the better-for-you aisle. Founder Elizabeth Stein will remain CEO.
Triathlete, a maratonist and nutritional trainer with ten clients, began promoting her private consultation with healthy muffins at the end of her careers 17 years ago. That secondary business soon became an online company selling baked mixtures made in her apartment in the west of the city, and later became Purely Elizabeth, a popular brand of 40 types of grain, oats and cereals that are now found in supermarkets and specialty stores across the…
Ferrero to Acquire Purely Elizabeth, Expanding Its Better-for-You Cereal Portfolio
By John Meyer, consultant in financial affairs – Eurasia Business News, August 18, 2026. Article No 4002 Ferrero Group has agreed to acquire Purely Elizabeth, the Colorado-based maker of premium granola, oatmeal and cereal products, in a move that expands the Nutella and Butterfinger maker’s presence in the US breakfast market, reported the company. The deal follows Ferrero’s $3.1 billion acquisition of WK Kellogg Co. in 2025, adding a fast-grow…
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