Apple Unveils iPhone Duo, Its First Foldable, at $1,999
- On Wednesday, September 9, 2026, Apple CEO John Ternus unveiled the iPhone Duo, the company's first foldable smartphone, at the 'Surprise and Shine' event held at Apple Park.
- Ternus succeeded former CEO Tim Cook after 15 years of Cook's leadership, marking his first major keynote as Apple's new CEO and signaling a leadership transition.
- Starting at $1,999, the iPhone Duo features a 7.6-inch inner Super Retina XDR display, an A20 Pro chip, and dual batteries delivering up to 44 hours of video playback.
- Preorders open October 16 with availability beginning October 23, positioning Apple to compete directly against established foldable makers Samsung and Huawei in a growing market category.
- IDC projects Apple could capture roughly 30 percent of the foldable market by year-end 2026, potentially reshaping competitive dynamics in the smartphone industry.
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Apple Debuts First Foldable iPhone Under Ternus: 5 Things You Need to Know
Apple unveiled its first foldable smartphone, the iPhone Duo, on Wednesday, introducing its biggest iPhone redesign in years as newly appointed Chief Executive Officer John Ternus made his first major product presentation since succeeding Tim Cook. The launch event, titled “Surprise and Shine,” introduced the foldable iPhone alongside the iPhone 18 lineup, new AirPods, and […]
After Apple’s foldable iPhone launch, what do Chinese buyers need to know?
Apple unveiled the iPhone Duo, its first-ever foldable smartphone, at its annual product launch event on Wednesday in Cupertino, California, following months of mounting anticipation. Presented by CEO John Ternus, the sleek, passport-style device stole the spotlight at the Apple Park event. Ternus, who took over from Tim Cook on September 1, said the handset would “redefine the experience of using a foldable phone”. Starting at US$1,999 – or HK$…
Apple Unveils iPhone Duo Alongside iPhone 18 Pro and iPhone 18 Pro Max
Apple has expanded the iPhone lineup in a way that changes the conversation around its flagship phone. The company has introduced the iPhone Duo, its first foldable iPhone, alongside the iPhone 18 Pro and iPhone 18 Pro Max, giving its premium range three very different approaches to the smartphone experience. While the iPhone Duo brings… The post Apple Unveils iPhone Duo Alongside iPhone 18 Pro and iPhone 18 Pro Max appeared first on Style Rave …
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