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Enghouse Networks and INVIDI Technologies Expand Addressable TV Advertising Across IP Video Ecosystems
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Enghouse Networks and INVIDI Technologies Expand Addressable TV Advertising Across IP Video Ecosystems
Enghouse Networks and INVIDI Technologies have entered into a strategic integration in order to accelerate the growth of intelligent data-driven advertising in the world of IP video. In order to generate new revenue streams for operators, broadcasters, and publishers, this partnership allows them to leverage the capabilities of targeted advertising in various media forms. The growing shift in the television industry towards IP and viewer-centric…
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