Danone’s £860m Takeover of Huel Cleared by UK Watchdog
The Competition and Markets Authority cleared the deal after a preliminary inquiry, and Huel reported 2026 UK sales up 26.5% to £139.3 million.
- The Competition and Markets Authority cleared Danone's acquisition of British protein maker Huel on Thursday, following a preliminary inquiry into potential competition concerns.
- Danone agreed to acquire the Hertfordshire-based brand in March to strengthen its functional nutrition portfolio, timing the deal for the "Protein 2.0" era amid rising weight loss drug usage.
- Huel reached £254 million in revenue during its 10th year and reportedly sold for around £860 million, with UK sales climbing 26.5% to £139.3 million across more than 17,000 stores.
- Backing from British actor Idris Elba, TV broadcaster Jonathan Ross, and Dragons' Den star Steven Bartlett supported the company, which serves customers "nutritionally complete" powders and shakes since 2015.
- The French firm aims to leverage its global reach to accelerate Huel's international expansion, complementing European brands like Activia, Actimel, Evian, and Volvic to drive innovation within the nutrition sector.
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14 Articles
The United Kingdom Competition and Markets Authority (CMA) approved the proposed acquisition of Huel by Danone, a business valued at $1.2 billion. Exclusive material for subscribers. To have full access, access the link of the material and register.
Evening Standard
Danone’s £860m takeover of Huel cleared by UK watchdog
The Competition and Markets Authority’s decision came after it launched a preliminary inquiry last month.
Danone wants Huel, but why did Britain’s competition watchdog need to take a look?
The CMA has cleared Danone’s £864 million acquisition of Huel.The watchdog had examined whether the deal could weaken competition in the UK.The takeover will give Danone a fast-growing British nutrition brand with an expanding international presence.Danone is now one step closer to taking control of Huel, after Britain's competition watchdog cleared its proposed £864 million acquisition of the British nutrition brand. The Competition and Markets…
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