Classic Sponsorship Is No Longer Enough: Sports Stars Want to Get Involved in Business

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Whether it is by developing new products or entering into the capital of the brands that support them, some athletes use the value of their image to invite themselves into the world of business and organize their conversion. A privilege reserved to the eliteMujinga Kambundji did not include Vita Health Care among its ten partners when she began to use this brand of food supplements. But she was so satisfied that she manifested herself to the Bas…