Channel 4 Sales to Become Paramount’s UK ad Sales Partner

Channel 4 Sales to become Paramount’s UK ad sales partner

Channel 4 and Paramount have jointly announced that, from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership, valued at over £300 million (€350m), is the first time that advertising for the two PSBs […]

Channel 4 & Paramount's 5 Strike Advertising Deal

Channel 4 and Paramount UK network 5 (previously Channel 5) have struck a historic pact over advertising. For the first time, two UK public service broadcasters will join together on ads, with Channel 4 Sales becoming the exclusive partner for a broad portfolio of Paramount brands in the UK including All Creaturs Great and Small […]

Channel 4 Sales to handle advertising for 5 from 2027 - ATV Today

Channel 4 and Paramount agree long-term commercial partnership bringing the two PSBs’ advertising sales under one roof The post Channel 4 Sales to handle advertising for 5 from 2027 appeared first on ATV Today

Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky

Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs * Business live – latest updates Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.…