Sydney Sweeney Ad Backlash Sparks Misogynistic Abuse as Female Athletes Told To 'Go Back to the Kitchen'
Female athletes say the Novig ad turns women’s sport into sexualized marketing, and some report misogynistic abuse after speaking out.
7 Articles
7 Articles
Sydney Sweeney's new betting ad sends wrong message to girls, say P.E.I. women in sport
Three women in Prince Edward Island’s sport community say a new ad featuring American actor Sydney Sweeney sends the wrong message to young girls and undermines progress in women’s athletics.
An advertisement for a sports betting and prediction platform, in which controversial actress Sydney Sweeney was filmed almost or completely naked, covered with balls and other sports equipment, climbing on a basketball hoop or lying on a pool table, has received enormous popularity, but also criticism. Track and field athlete Airinė Palšytė is convinced that it is a necessary distraction from the achievements of the female sports community.
Sydney Sweeney Ad Backlash Sparks Misogynistic Abuse as Female Athletes Told To 'Go Back to the Kitchen'
Sydney Sweeney's Novig betting advert has prompted criticism from prominent female athletes, some of whom say they faced misogynistic abuse after challenging its portrayal of women's sport
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