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Case study: How Cipla Health addressed physical and hydration discomfort among Rath Yatra devotees
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Case study: How Cipla Health addressed physical and hydration discomfort among Rath Yatra devotees
As part of its participation in the Jagannath Rath Yatra, Cipla Health brought together Omnigel and Prolyte ORS for an on-ground campaign addressing two common challenges faced by devotees during the pilgrimage: physical discomfort and dehydration. The activation used the brands’ respective categories to provide support during the large-scale religious gathering, while extending the initiative through digital and media outreach. The campaign sou…
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