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Cadbury makes change to longstanding chocolate bar launching in stores in autumn
The new format features two finger-like bars in one wrapper and will sell in 32-packs for £1.35, Mondelez International said.
- Cadbury is expanding its Crunchie range this autumn by launching the Cadbury Crunchie Duo, which features two finger-like portions of the classic honeycomb-centered chocolate bar packaged within a single wrapper.
- Following recent launches of Cadbury Twirl Xtra and Cadbury Starbar Duo, Mondelez International is rolling out this larger format to meet shifting consumer preferences for convenient snacking.
- Phoebe Morris, brand manager at Mondelez International, said the company is responding to a "clear shift in consumer behaviour," with each bar priced at £1.35 and sold in packs of 32.
- Separately, the Cadbury Moro Gold bar is now available after being imported from Australia; this treat, previously sold in Ireland, features a chocolate-flavored center with crunchy biscuit pieces layered in caramel.
- By offering a familiar product in a new format, the Cadbury Crunchie Duo creates an "exciting way" to meet demand for on-the-go lifestyles as the company adapts its classic portfolio for modern snacking habits.
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