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Brazilian Intends to Use AI to Compare Prices and Find Offers on Black Friday

Summary by Globo
The Brazilian must count on the help of artificial intelligence (AI) to go shopping on Black Friday this year. Research done by Stefanini Marketing with 1,000 people, and obtained exclusively by Value, shows that 86% of consumers want to use the technology in the promotional period in order to compare prices (49%), check promotions (47%), take questions (42%) and evaluate the credibility of the stores (42%) — it was allowed to choose more than o…

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Brazilian Intends to Use AI to Compare Prices and Find Offers on Black Friday

The Brazilian must count on the help of artificial intelligence (AI) to go shopping on Black Friday this year. Research done by Stefanini Marketing with 1,000 people, and obtained exclusively by Value, shows that 86% of consumers want to use the technology in the promotional period in order to compare prices (49%), check promotions (47%), take questions (42%) and evaluate the credibility of the stores (42%) — it was allowed to choose more than o…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Monday, September 28, 2026.
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