2026 Online Holiday Spending Forecast To Hit Record $275 Billion, Up 6.7%

US holiday online sales to grow 6.7% as discounts attract shoppers ...

2026 Online Holiday Spending Forecast To Hit Record $275 Billion, Up 6.7%

AI-driven traffic plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.

AI-Assisted Shopping to Rise 130% During Holidays, Adobe Says

What people buy online this holiday shopping season will be increasingly influenced by chatbots such as OpenAI’s ChatGPT, according to Adobe Inc.

Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to Adobe

AI and buy-now-pay later will grow while shoppers look for fun and value.

Adobe: U.S. holiday shopping season to hit record $275.1 billion online

Consumers are expected to take advantage of competitive deals this season (up to 30% off listed price) to stock up on essentials such as personal hygiene and household cleaning products.

US holiday online sales to grow 6.7% as discounts attract shoppers, Adobe Analytics forecasts

Sept 28 : US online sales will likely grow 6.7 per cent this holiday season, nearly the same pace as last year, as promotions attract deal-seeking shoppers, Adobe Analytics forecast on Monday. Higher household costs are turning shoppers more selective and value-seeking. Retailers, including Walmart, Kohl’s and American Eagle, have raised concerns on consumers’ spending […]