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BMW names Ranveer Singh its Brand Voice in India
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BMW names Ranveer Singh its Brand Voice in India
Ranveer Singh's newest brand role puts him somewhere familiar: next to a product designed to make personality part of the purchase.BMW India has introduced the actor as its "Brand Voice" as it launches the new BMW 7 Series range in the country. The relationship starts with BMW's flagship luxury sedan, but the positioning is broader. BMW says Singh will represent a narrative built around individuality, dedication, emotional connection and the joy…
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