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Shay Mitchell’s Béis to Be Acquired by Samsonite in $210 Million Deal
Samsonite will keep BÉIS as a standalone brand while Mitchell stays on as founder and creative chief after the deal.
Luggage giant Samsonite Group announced on Thursday, August 13, that it is acquiring an 85% stake in Shay Mitchell's lifestyle travel brand BÉIS for $178.5 million in cash.
Beach House Group, which incubated BÉIS alongside Mitchell, is selling its entire 70 percent ownership stake, while Mitchell retains 15 percent of the company she founded eight years ago.
The acquisition values BÉIS at approximately $210 million, with the company continuing to operate as a standalone brand under Samsonite's umbrella with its existing management team intact.
CEO Adeela Hussain Johnson will remain in place to lead BÉIS, as Samsonite plans to leverage its global distribution network and logistics platform to accelerate the brand's growth.
The transaction is expected to close in the fourth quarter of 2026, pending regulatory approval, as Samsonite integrates BÉIS into its portfolio alongside legacy brands Tumi and American Tourister.