Australians Turn to AI and Mobile for Holiday Shopping: IAS Research
A 2026 study found 43% of U.S. online shoppers used AI for product research, but 86% still checked recommendations elsewhere before buying.
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Holiday shoppers are turning to AI. Can retailers deliver?
Kase reports holiday shoppers increasingly use AI for gift selection, prompting retailers to adapt inventory and fulfillment strategies for 2026 demands.
AI in Shopping: Trust, Security & Transparency Drive Adoption
Consumers are warming up to the idea of using AI for shopping. In fact, they’re using it frequently for researching and comparing products, and they would use it more if companies would step up measures to keep data secured and be equipped with strong fraud protection. Those are some of the key findings from a […]
Australians turn to AI and mobile for holiday shopping: IAS research
Australian holiday shopping is becoming more AI-assisted, mobile-first and digitally intensive, creating a growing imperative for advertisers to ensure every media dollar reaches consumers in quality, relevant environments, according to new research from Integral Ad Science (IAS). IAS’s Holiday Shopping Australia 2026 Report shows a significant shift in how Australians research and purchase during the […
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