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Argentina’s wine industry withers on the vine as consumption hits a record low

Domestic wine consumption dropped to 15.7 liters per person in 2025 while exports fell 6.8%, challenged by inflation, tariffs, and shifting younger consumer preferences.

  • This past week in Buenos Aires, Argentina's wine industry faces its worst crisis in more than 15 years, with exports falling to 193 million liters in 2025, a 6.8% decline and the lowest since 2004.
  • Fabián Ruggieri, president of the Argentine Wine Corp trade group, blames a sharp decline in purchasing power that began in 2023 while a Silicon Valley Bank report found millennial and Gen Z drinkers under 29 consume less overall.
  • Small producers like Gabriel Dvoskin report about 1,100 vineyards have shut and 3,276 hectares of grape production vanished, while he cites inflation and high costs as pressures.
  • Compared with Chile, Argentina faces tariffs between 10% and 20% in most markets, limiting exporters' reach amid high production costs and inflation.
  • Malbec Los Amantes 2022 was recently ranked 41st globally, and tastings continued at Lagarde Winery in Mendoza on Thursday, March 12, 2026, showing ongoing industry activity.
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Argentina’s wine industry withers on the vine as consumption hits a record low

Argentina’s wine industry, once a thriving business, is facing its worst crisis in more than 15 years, with record low domestic consumption and a drop in exports.

·United States
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In the land of Malbec less and less wine is taken.

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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, March 17, 2026.
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