Apple’s iPhone 18 launch tests demand for premium AI hardware
4 Articles
4 Articles
Can John Ternus find Apple’s next big thing?
Today, I’m talking with Mark Gurman, who is the world’s best-sourced Apple reporter — both as Bloomberg’s chief Apple correspondent and the host of the upcoming podcast Power On. Earlier this month, Apple hosted its annual iPhone hardware event, virtually every detail of which was reported ahead of time by Mark. But this event was […]
Apple’s iPhone 18 launch tests demand for premium AI hardware
Apple’s iPhone 18 Pro and Pro Max reached stores worldwide Friday, drawing launch-day crowds while testing consumers’ willingness to pay higher prices for camera advances and artificial intelligence features. The Pro starts at $1,199 and the Pro Max at $1,299, placing the newest devices firmly in the premium segment. The release also marks a leadership transition. John Ternus, who succeeded Tim Cook as chief executive earlier this month, appeare…
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