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Apple Unveils iPhone Duo, Its First Foldable, at $2,000
Apple’s new foldable is expected to start at $2,000, with analysts saying it could capture 28% of foldable shipments in its first year.
- On Wednesday, Apple CEO John Ternus posted a 14-second teaser video on Twitter ahead of the company's "Surprise and shine" event scheduled for 1 p.m. ET later today.
- Ternus officially replaced Tim Cook as Apple CEO on September 3, 2026, after previously representing the company in public appearances and helping design the AirPods.
- Within one hour, the clip garnered more than 1.1 million views, fueling online speculation that the spotlighted orb could represent an Apple-branded device or foldable phone.
- Industry observers are watching the September Apple event closely, with the company widely expected to unveil a foldable device to compete in the tech market.
- Recently, cryptic teaser videos have become a popular marketing strategy for Tech companies aiming to generate publicity before major product reveals, similar to Samsung's recent foldable preview.
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307 Articles
307 Articles
Apple on Wednesday evening presented its new product, the iPhone Duo, which is a foldable mobile phone.
·Borås, Sweden
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Apple unveils foldable ‘iPhone Duo’ as new CEO John Ternus takes reins
Apple unveiled its first-ever foldable iPhone at a splashy event Wednesday as new CEO John Ternus looked to start his tenure with a bang and ease concerns about the tech giant’s ability to innovate.
·New York, United States
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With a new director, John Ternus, the American brand was organizing its keynote conference this Wednesday at 7 p.m. French time.
·Rennes, France
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Coverage Details
Total News Sources307
Leaning Left47Leaning Right46Center46Last UpdatedBias Distribution34% Left
Bias Distribution
- 34% of the sources lean Left
34% Left
L 34%
C 33%
R 33%
Factuality
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