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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • On Wednesday, September 9, 2026, Apple CEO John Ternus introduced the iPhone Duo, the company's first foldable smartphone, at the 'Surprise and Shine' event, starting at $1,999.
  • Following Tim Cook's move to executive chairman after 15 years leading Apple, Ternus took center stage for his first major keynote, marking the post-Cook era officially.
  • Featuring the A20 Pro chip, the iPhone Duo includes a variable-aperture main camera system and a custom hinge designed to hold the device partially open at 90-degree angles.
  • To manage the $1,999 starting price, Apple introduced a 24-month leasing program at $57.99 per month, positioning the Duo as the company's most expensive iPhone ever.
  • Research firm TrendForce reports foldable devices accounted for about 1.5% of the smartphone market in 2024, suggesting Apple's entry could significantly reshape the premium segment.
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The apple brand announced Wednesday September 9th the launch of its iPhone Duo, whose central screen folds like a book. With appetites: boost a high-end market that has so far been rigged by its Asian competitors.

·Paris, France
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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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