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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • John Ternus became Apple's new CEO on September 1 and is leading the company's annual hardware event in Cupertino, marking the first major product launch under his leadership.
  • Apple is expected to unveil the iPhone 18 Pro series and introduce its first foldable smartphone, rumored as the iPhone Ultra, featuring a book-style design and starting around $2,000.
  • The foldable iPhone aims to enter the small but growing foldable smartphone market, which includes competitors like Samsung.
  • Alongside the new iPhones, Apple plans to announce updated Apple Watch models, AirPods, and smart home devices integrated with advanced AI features.
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Seven years after its competitor Samsung and the Galaxy Fold, the Californian brand presented a foldable screen smartphone, which closes like a passport.

·Paris, France
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Most versatile iPhone or most expensive alarm clock for the bedside table? On the iPhone duo the spirits will probably separate. The new boss John Ternus is very proud of it.

·Munich, Germany
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Seven years after its competitor Samsung, Apple is investing in the market for foldable phones with the iPhone Duo, unveiled on Wednesday.

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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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