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Apple's First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple’s foldable entry joins new iPhone 18 Pro models, while analysts say the category still makes up less than 5% of the smartphone market.
- On Wednesday, Apple unveiled its first foldable smartphone, the iPhone Duo, at the company's Cupertino, California headquarters, marking entry into the niche foldable category.
- Apple is entering a category already populated by rivals Samsung, Motorola, and Google, following its established playbook of waiting for products to prove market viability before shaping the category.
- Priced at $1,999, the Duo features a 7.6-inch display that is 80% larger than the Pro and supports the Apple Pencil, the most expensive iPhone yet.
- CEO John Ternus introduced the phone, marking a seamless transition from Tim Cook, telling the audience "actually there is one more thing" before revealing the foldable design.
- Foldables currently account for less than 5% of the smartphone market, though Apple simultaneously advances Siri's AI capabilities while managing global memory chip shortages affecting pricing.
Insights by Ground AI
23 Articles
23 Articles
Apple debuts foldable iPhone Duo
US tech giant Apple on Wednesday unveiled its first foldable smartphone, iPhone Duo, along with the iPhone 18 Pro lineup, new Apple Watch models and AirPods at a product launch event held at Apple Park, its headquarters in Cupertino, California.
·Beijing, China
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Watch Breaking Down Apple's First Foldable iPhone With Mark Gurman
Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its best-selling lineup. Bloomberg's Mark Gurman joins Ed Ludlow on "Bloomberg Tech" to break it all down.
·New York, United States
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Throwback to how Steve Jobs introduced the 1st iPhone in 2007 as Ternus' iPhone Duo becomes Apple's biggest design leap
John Ternus unveiled Apple's first foldable iPhone, the iPhone Duo. Nearly two decades later, Steve Jobs introduced the original iPhone in a keynote that became one of technology's finest moments.
·New Delhi, India
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Coverage Details
Total News Sources23
Leaning Left4Leaning Right0Center4Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
Factuality
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