The Foldable iPhone as Apple Turns the Page: John Ternus Faces His First Big Test as CEO
The device could start at $2,000 and mark Apple’s first major product test under new chief executive John Ternus.
- On Wednesday, Apple will hold its annual hardware event in Cupertino, California, where it is expected to reveal a long-awaited foldable iPhone, currently rumored to be called the iPhone Ultra.
- This event marks the first major presentation under new CEO John Ternus, who succeeded Tim Cook on September 1. Ternus promised the unveiling would be "phenomenal" in an email to staff last week.
- The device, starting at $2,000, faces competition from Samsung's Galaxy Z Fold. IDC research associate Kiranjeet Kaur told AFP that Apple's entry is "very likely to shift the competitive dynamics" in global markets.
- Apple may also launch a 7-inch smart home hub device, Bloomberg reported, alongside new products featuring an AI-powered version of Siri amid a supply chain crunch pushing prices higher.
- The foldable device serves as a critical test for Apple, which has not launched a breakout hit since the AirPods 10 years ago, as smartphone shipments are projected to decline more than 16 percent this year.
29 Articles
29 Articles
For his first keynote at Apple's head, John Ternus could hit hard this Wednesday, September 9th with the first foldable iPhone in the brand's history. A very thin device, equipped with a screen close to the...
Apple to unveil latest iPhone lineup with as John Ternus steps up as C
Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus , who took over from Tim Cook on Sept. 1. Many
It's today. Apple announces this Wednesday its new iPhones under the command of John Ternus, who took command of the company at the beginning of this month instead of Tim Cook. In addition to the new iPhone 18 Pro and iPhone 18 Pro Max, the company must present its first folding smartphone, in a change that can inaugurate a new category of products within the company's ecosystem, according to Bloomberg. Apple Watch Series 12 and Ultra 4: what to…
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