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Retailers Are Picking Sides on AI Shopping Agents

Amazon said Muse violated its terms by browsing without disclosure, while Shopify said it will let the Meta agent complete checkouts across its stores.

Summary by Semafor
Amazon banned Meta’s Muse assistant, while Shopify welcomed it in, the first sign of battle lines being drawn in the way we spend money online.

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Semafor broke the news in New York, United States on Tuesday, September 22, 2026.
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