Amazon Launches Alexa+ in India with Generative AI, Hinglish and Smarter Voice Controls
The free early-access assistant is built on Amazon Bedrock and connects more than 70 large language models.
- On Wednesday, Amazon launched generative AI-powered Alexa+ in India, supporting English, Hindi, and Hinglish to reach the country's more than 600 million Hindi speakers.
- Developed by teams in Bengaluru, Hyderabad, Pune, and Chennai, the assistant interprets phrases like "dhai baje" and "ek paav" with speech recognition tuned for Indian home acoustics.
- Amazon integrated Alexa+ with Swiggy, Zomato's District, and MakeMyTrip for reservations and travel, while connecting to Amazon Now to let users add items to shopping carts through voice.
- Available now under Early Access, the service is free on eligible Echo and Fire TV devices for all Indian users, with Prime members retaining free access after the trial ends.
- Built on Amazon Bedrock, the assistant connects over 70 large language models to enable personalized household routines, with Amazon planning to introduce additional Indian languages soon.
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TechCrunch
technewstube.comAmazon launches Alexa+ in India with Hindi support
Amazon is letting all customers use Alexa+ assistant in early access period
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