Back to school is a competitive period for brands looking to capture the attention of families at retail. For its 2026 back to school campaign, Al Rawabi wanted to create a stronger presence in stores while moving beyond conventional product visibility and sampling. The campaign ran from 28 August to 26 September across 15 retail […]
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.