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Al Rawabi builds an immersive back to school retail experience

Back to school is a competitive period for brands looking to capture the attention of families at retail. For its 2026 back to school campaign, Al Rawabi wanted to create a stronger presence in stores while moving beyond conventional product visibility and sampling. The campaign ran from 28 August to 26 September across 15 retail […]
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Campaign Middle East broke the news on Monday, October 5, 2026.
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