Apple Unveils iPhone Duo, Its First Foldable, at $1,999
- On Wednesday, Sept. 9, Apple unveiled the iPhone Duo, its first foldable smartphone, at the Steve Jobs Theater in Cupertino during the "Surprise and Shine" event.
- CEO John Ternus led his first major keynote after succeeding Tim Cook, marking Apple's competitive entry into the foldable market long dominated by Samsung.
- The iPhone Duo starts at $1,999 for the 256GB model, with pre-orders beginning Oct. 16 and retail availability starting Oct. 23.
- Powered by the A20 Pro chip, the Duo runs iOS 27 with Split View, enabling side-by-side multitasking on its 7.6-inch inner display for the first time on an iPhone.
- Foldable phones accounted for 1.5% of global smartphone shipments in 2024, positioning Apple's entry to reshape a nascent category currently dominated by Samsung and other competitors.
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Apple’s Ternus era starts with long-awaited foldable iPhone Duo
For the first time in over a decade, someone other than Tim Cook ran an Apple keynote yesterday, and he saved the biggest reveal for almost an hour in. Read more: Apple’s Ternus era starts with long-awaited foldable iPhone Duo
Seven years after its competitor Samsung and the Galaxy Fold, the Californian brand presented a foldable screen smartphone, which closes like a passport.
Most versatile iPhone or most expensive alarm clock for the bedside table? On the iPhone duo the spirits will probably separate. The new boss John Ternus is very proud of it.
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Seven years after its competitor Samsung, Apple is investing in the market for foldable phones with the iPhone Duo, unveiled on Wednesday.
Apple introduced its first foldable iPhone on Wednesday: the iPhone Duo. The Apple Event 2026 also featured the iPhone 18 Pro, new Apple Watches and the AirPods 5.
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