Car Trading Platform's Gurgaon ‘Boat Stunt’ Claim Sinks After Traffic Police Deny Rs 50,000 Challan
4 Articles
4 Articles
Car trading platform's Gurgaon ‘boat stunt’ claim sinks after traffic police deny Rs 50,000 challan
A car trading platform's publicity stunt with a boat on flooded roads caused controversy. The company falsely claimed authorities issued a fifty thousand rupee challan for the activity. Gurgaon Traffic Police denied issuing any challan or receiving a complaint. The company later apologized, clarifying the amount was marketing cost, not a fine. They acknowledged the stunt was unsafe and apologized for misleading the public.
In Gurugram, Haryana, heavy rains caused roads to become flooded and rivers to overflow, and the company ‘Cars24’ took to the streets in an innovative way, bringing a branded blue boat to the streets. The company had to pay a fine of Rs 50,000 for this act, which was aimed at alleviating the flood situation in the city.
During heavy rains in Gurugram, CARS24, an online platform for buying and selling used cars, launched its branded blue boat into a flooded road. Upon receiving information from traffic police, the boat was seized for violating traffic rules. The company has been fined 50,000 rupees. The incident came to light when Prachi Sharma, the company's brand and communications head, shared a post on her LinkedIn account. Posting a photo of the boat, Prach…
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