Cabinet Reviews Union Ministers’ Social Media Performance; PM Modi Tops Ranking: Report
The review measured engagement, reach and interaction across Instagram, X and Facebook, and ministers were advised to increase activity.
- On Wednesday, the Union Cabinet reviewed the social media performance of Union ministers, with News18 reporting that Prime Minister Narendra Modi emerged as the highest-ranked leader in the overall assessment.
- The assessment covered roughly three-and-a-half months of activity across Instagram and Facebook between May 1 and August 15, measuring the quality and reach of ministers' digital communication rather than follower counts.
- Indicators included average posts per day, total engagement, and follower interaction, as the government and the BJP increasingly rely on social media to communicate policy initiatives directly to the public.
- Prime Minister Narendra Modi asked ministers about their activity on Instagram, seeking to understand how young people were engaging with the platform and the traction their content was generating.
- Following the review, ministers were advised to increase their social media activity, with emphasis on generating greater engagement and encouraging meaningful interaction with citizens to strengthen direct communication channels.
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From Posts To Likes: How Modi Government Is Tracking Ministers’ Social Media Reach
<p>Union ministers were given a detailed assessment of their social media performance during Wednesday’s Cabinet meeting, with the review covering their digital activity over the past two-and-a-half months, sources said. The analysis compared the ministers’ reach and engagement across X, Instagram, Facebook and LinkedIn, and encouraged them to increase their presence on these platforms to connect with a wider audience.</p> <p>According to source…
Modi ministers get social media report cards
The review exercise follows accelerated efforts to connect with India’s Gen Z population after last month’s student protests India’s federal ministers are being ranked on their social media activity as Prime Minister Narendra Modi’s government goes all out to connect with the country’s youth, after student protests last month gave a nasty surprise to a...
Ministers get social media fame check, asked to engage with Gen Z
Sources said each minister was handed an envelope after the Cabinet meeting. The envelope contained details of their activities from May 1 to August 15, assessing their performances across X, Instagram, Facebook and LinkedIn.
Government courts Gen Z, Alpha with social media, campus outreach
The government is ramping up efforts to improve ministers' digital engagement and foster direct connections with students. Ministers have received detailed reports on their social media performance, with Prime Minister Narendra Modi and other Union ministers leading the rankings. As part of this initiative, these ministers will visit various government schools and universities, aiming to engage with the youth and address their pressing issues.
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