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Lufthansa · FrankfurtToday, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight the company’s strengths and will appear on bundled service offerings to further enhance brand recognition. A new logo and color palette signal the group’s next chapter The new brand identity begins with the well-known […]See the Story
A fresh look takes flight as Lufthansa Group launches new brand identity
100% Center coverage: 1 sources

CEOsTwo Lufthansa Group linked airlines have appointed new CEOs from the company’s own ranks during a busy day of leadership changes. On December 11, 2025, Lufthansa-owned Eurowings announced that the CEO of SunExpress, Max Kownatzki, would join be joining the German leisure carrier following six years leading SunExpress. SunExpress, which is jointly owned by Lufthansa and Turkish Airlines, then announced that Kownatzki’s replacement would be the cu…See the Story
